TY  - JOUR
AU  - Llorens Marín, Miguel
AU  - Carrasco González, Ramón Alberto
AU  - Bueno García, Itzcoatl
AU  - Herrera Viedma, Enrique
AU  - Morente Molinera, Juan Antonio
PY  - 2022
DO  - 10.3846/tede.2022.16553
SN  - 2029-4913
UR  - https://hdl.handle.net/20.500.14352/113639
T2  - Technological and Economic Development of Economy
AB  - In a very open competitive context where pure online players are consistently gaining market share, the use of digital devices is a steady trend which is penetrating physical retail stores as a tool for retailers to improve customer experience and...
LA  - eng
M2  - 500
KW  - Store digitization
KW  - Multiple-criteria decision making
KW  - Customer experience
KW  - In-store technology
KW  - Interactive marketing
KW  - Retail
TI  - Multiple criteria approach applied to digital transformation in fashion stores: the case of physical retailers in spain
TY  - journal article
VL  - 28
ER  -