RT Book, Section
T1 The impact of social media in lifestyle journalism in Mexico: serving citizens versus creating consumers
A1 Rodríguez Blanco, Sergio
A1 Cárdenas-Hernández, Dalia
A2 Vodanovic, Lucía
AB This chapter takes the notion of a “convergent journalist” (Meneses, 2011)—with its demands of flexibility, capacity of adaptation and multiple skills—to explore the new demands that social media accounts of established news organisations and magazines have brought to practicing journalists. Based on semi-structured interviews with journalism professionals working in leading Mexican outlets and producing lifestyle content, it argues that the use of these platforms is perceived as benefitting the commercial interests of the media, establishing a mixture of information and advertising that, although already present in lifestyle journalism prior to digitalisation, now finds in the new platforms a scenario in which soft news content achieves a wide exposure.
PB Routledge
SN 9781351123389
YR 2019
FD 2019-06-09
LK https://hdl.handle.net/20.500.14352/133277
UL https://hdl.handle.net/20.500.14352/133277
LA eng
NO Rodríguez-Blanco, S., & Cárdenas-Hernández, D. (2019). The impact of social media in lifestyle journalism in Mexico: Serving citizens versus creating consumers. En L. Vodanovic (Ed.), Lifestyle journalism: Social media, consumption and experience (pp. 77–88). Routledge. https://doi.org/10.4324/9781351123389-7
DS Docta Complutense
RD 18 mar 2026