TY  - JOUR
AU  - Rubio Andrés, María De Las Mercedes
AU  - Gutiérrez Broncano, Santiago
AU  - Linuesa Langreo, Jorge
AU  - Sastre Castillo, Miguel Ángel
PY  - 2024
DO  - 10.1007/s11365-024-00947-9
UR  - https://hdl.handle.net/20.500.14352/101974
T2  - International Entrepreneurship and Management Journal
AB  - Despite the limited resources of small and medium-sized enterprises (SMEs), they can still manage to be competitive and survive in the current environment by implementing competitive strategies that lead to innovation and improve their market...
LA  - eng
M2  - 1
PB  - Springer
KW  - Competitive strategies
KW  - Innovation
KW  - Market performance
KW  - Perceived risk from COVID-19
KW  - Marketing capability
KW  - Entrepreneurial SMEs
TI  - How to improve market performance through competitive strategy and innovation in entrepreneurial SMEs
TY  - journal article
ER  -