TY  - CHAP
AU  - Shu, Ziwei
AU  - Carrasco González, Ramón Alberto
A4  - Kerre, Etienne E.
A4  - Lu, Jie
A4  - Martínez, Luis
A4  - Li, Tianrui
A4  - Montero De Juan, Francisco Javier
A4  - Flores Vidal, Pablo Arcadio
PY  - 2024
DO  - 10.1142/9789811294631_0054
SN  - 9789811294624
UR  - https://hdl.handle.net/20.500.14352/136656
AB  - Artificial Intelligence (AI) is increasingly playing a vital role and transforming our lives. Explainable AI is promoted by the concept of Computing with Words (CWW), which uses a human-like analytical framework to interpret and process information....
LA  - eng
M2  - 437
PB  - World Scientific
KW  - Computing with words
KW  - Artificial intelligence
KW  - 2-tuple linguistic model
KW  - Aggregation operators
KW  - Marketing
TI  - Navigating the Landscape of Artificial Intelligence: Computing with Words in Marketing
TY  - book part
ER  -