TY  - JOUR
AU  - Zamith, Fernando
AU  - Mañas Viniegra, Luis
AU  - Núñez Gómez, Patricia
PY  - 2025
DO  - 10.1080/21670811.2021.1919536
UR  - https://hdl.handle.net/20.500.14352/120524
T2  - Digital Journalism
AB  - The digital press has evolved from static or interactive banner advertisements to integrating advertising into news and editorial content. This has stimulated an increase in press income in Spain and Portugal, with a simultaneous and progressive...
LA  - eng
M2  - 213
PB  - Taylor & Francis
KW  - Native advertising
KW  - In-feed native advertising
KW  - Content recommendation advertisements
KW  - Neuromarketing
KW  - Eye tracking
KW  - Galvanic skin response (GSR)
TI  - Cognitive Perception of Native Advertising in the Spanish and Portuguese Digital Press
TY  - journal article
VL  - 13
ER  -