%0 Journal Article
%A Castillo Abdoul, Bárbara
%A Ortega Fernández, Eglée Andreina
%A Romero Rodríguez, Luis M.
%T Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok
%D 2024
%@ 0025-1747
%U https://hdl.handle.net/20.500.14352/128549
%X This study aims to analyze the content on corporate social responsibility (CSR) of Gucci, Prada and Ermenegildo Zegna on the social networks Instagram, Facebook and TikTok in order to examine the focus of the publications of these luxury brands, what type of content is more frequent and which ones generate more interaction and engagement.
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