RT Journal Article
T1 Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok
A1 Castillo Abdoul, Bárbara
A1 Ortega Fernández, Eglée Andreina
A1 Romero Rodríguez, Luis M.
AB This study aims to analyze the content on corporate social responsibility (CSR) of Gucci, Prada and Ermenegildo Zegna on the social networks Instagram, Facebook and TikTok in order to examine the focus of the publications of these luxury brands, what type of content is more frequent and which ones generate more interaction and engagement.
PB Emerald Insight
SN 0025-1747
YR 2024
FD 2024
LK https://hdl.handle.net/20.500.14352/128549
UL https://hdl.handle.net/20.500.14352/128549
LA eng
NO Castillo-Abdul B, Ortega Fernandez E, Romero-Rodriguez LM (2024), "Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok". Management Decision, Vol. 62 No. 2 pp. 471–491, doi: https://doi.org/10.1108/MD-09-2022-1316
DS Docta Complutense
RD 8 jun 2026