TY  - THES
AU  - López Moreno, Elisa
A3  - Blasco López, María Francisca
PY  - 2017
UR  - https://hdl.handle.net/20.500.14352/21630
AB  - Nowadays, we live in a "commoditized" world where consumers have also become more demanding, making the achievement of effective differentiation an increasingly tough task. This current market situation is forcing businesses to reinvent themselves and...
LA  - spa
PB  - Universidad Complutense de Madrid
KW  - Marketing
TI  - Marketing experiencial: una aplicación a la experiencia de compra online en el sector moda
M3  - doctoral thesis
ER  -