TY  - CHAP
AU  - Muñoz Domínguez, Gemma
AU  - Díaz Soloaga, Paloma
A4  - Costin, Laura
A4  - Barnes, Liz
PY  - 2025
DO  - 10.1007/978-3-031-82571-2_14
SN  - 9783031825705 (Hardcover)
SN  - 9783031825712 (eBook)
UR  - https://hdl.handle.net/20.500.14352/127372
AB  - This chapter aims to explain how fashion brands can influence more conscious, responsible and sustainable consumption practices through the communication of Corporate social responsibility (CSR)-related projects on its social media platforms. To do...
LA  - eng
M2  - 389
PB  - Palgrave Macmillan
KW  - Sustainability
KW  - Fashion
KW  - Luxury
KW  - CSR
KW  - Greenfluence
KW  - Social media
TI  - Luxury Fashion Brands Greenfluence: GUCCI Vault and Valentino Vintage CSR Digital Communications
TY  - book part
ER  -