TY  - JOUR
AU  - Barrera, Felipe
AU  - Segura Maroto, Marina
AU  - Maroto, Concepción
PY  - 2023
DO  - 10.1016/j.eswa.2023.122310
SN  - 0957-4174
UR  - https://hdl.handle.net/20.500.14352/91212
T2  - Expert Systems With Applications
AB  - For companies, customer segmentation plays a key role in improving supply chain management by implementing appropriate marketing strategies. The objectives of this research are to design and validate a multicriteria model to support decision making...
LA  - eng
PB  - Elsevier
KW  - Multiple criteria analysis
KW  - Supply chain management
KW  - Customer relationship management RFM
KW  - GLNF sorting
KW  - PROMETHEE
KW  - RFM
TI  - Multiple criteria decision support system for customer segmentation using a sorting outranking method
TY  - journal article
VL  - 238
ER  -