TY  - JOUR
AU  - Pedreño Santos, Ana
AU  - García De Madariaga Miranda, Jesús
AU  - Centro de Estudios Financieros
PY  - 2022
DO  - 10.51302/marketing.2022.806
SN  - 2659-3904
UR  - https://hdl.handle.net/20.500.14352/99418
T2  - Revista de Marketing y Publicidad
AB  - It is essential for a company to be engagement-oriented and analyze how marketing variables affect customer value and how it improves efficiency in both customer attraction and retention. But a comprehensive, integrated assessment of all marketing...
LA  - eng
M2  - 43
PB  - Centro de Estudios Financieros, SL
KW  - customer value
KW  - customer lifetime
KW  - retention
KW  - perceived value
KW  - purchase intention
KW  - satisfaction
KW  - switching costs
TI  - A conceptual framework for customer value management
TY  - journal article
ER  -