RT Conference Proceedings
T1 Study of the factors that influence the tourism sector's acceptance of the use of ChatGPT
A1 Galán Hernández, José Javier
A1 Marín Díaz, Gabriel
A2 Kerre, Etienne E
A2 Lu, Jie
A2 Martínez, Luis
A2 Li, Tianrui
A2 Montero, Javier
A2 Flores-Vidal, Pablo
AB The interest in the use of the ChatGpt tool by professionals in the tourism sector is increasing, but the acceptance of this tool by these professionals is not the same for all, there being different factors that affect its acceptance. In this chapter, first, the interest in this topic is demonstrated by means of a bibliometric study formed by related scientific publications, second, a co-occurrence study is carried out on the publications found to determine the most significant variables, and, from them, lastly, to obtain the factors mentioned at the beginning, thus creating a theoretical adaptation of the technological adaptation model, that model how the tourism sector comes to accept and use ChatGpt. With this information, a company in the tourism sector has a theoretical evaluation model to measure the degree of acceptance of its workers toward ChatGpt tools, being able to distinguish the strongest points and having the opportunity to establish an adaptation strategy according to the weakest points.
SN 2972-4465
YR 2024
FD 2024-07-21
LK https://hdl.handle.net/20.500.14352/129927
UL https://hdl.handle.net/20.500.14352/129927
LA eng
NO Galán Hernández, J. J., & Marín Díaz, G. (2024). Study of the Factors that Influence the Tourism Sector’s Acceptance of the Use of ChatGPT. In Intelligent Management of Data and Information in Decision Making (pp. 419–426). https://doi.org/10.1142/9789811294631_0052
NO SIN FINANCIACIÓN
DS Docta Complutense
RD 17 ene 2026