TY - CPAPER AU - Hollins, Paul AU - Westera, Wim AU - Manero Iglesias, Borja PY - 2015 UR - https://hdl.handle.net/20.500.14352/36139 AB - The established (digital) leisure game industry is historically one dominated by large international hardware vendors (e.g. Sony, Microsoft and Nintendo), major publishers and supported by a complex network of development studios, distributors and... LA - spa M2 - 234 KW - ​Applied Games KW - Serious Games KW - Game Assets KW - Ecosystem KW - Gamification TI - Amplifying applied game development and uptake TY - conference paper ER -