TY  - JOUR
AU  - Llorens Marín, Miguel
AU  - Hernández Estrada, Adolfo
AU  - Puelles Gallo, María
PY  - 2025
DO  - 10.2478/mmcks-2025-0010
UR  - https://hdl.handle.net/20.500.14352/122429
T2  - Management & Marketing
AB  - With the rise of user-generated content, understanding travelers’ propensity to share hotel experiences online has become a critical research area in tourism and hospitality management. This study examines factors influencing travelers’ likelihood of...
LA  - eng
M2  - 81
PB  - Sciendo
KW  - hotel reviews
KW  - eWOM
KW  - electronic word-of-mouth
KW  - digital marketing
KW  - decision trees
KW  - writing reviews
TI  - Decoding hotel reviewers: insights from a decision tree analysis
TY  - journal article
VL  - 20
ER  -