TY  - JOUR
AU  - Retamosa Ferreiro, Marta
AU  - Aliagas Ocaña, Irene
AU  - Millán Campos, Ángel
PY  - 2024
DO  - 10.1111/joss.12944
SN  - 0887-8250
UR  - https://hdl.handle.net/20.500.14352/126262
T2  - Journal of Sensory Studies
AB  - The key packaging element in healthy snacks is the ingredient. This research highlights the use of eye tracking by companies to achieve greater effectiveness on the consumer's attention. Three healthy snacks were presented to analyze whether there are...
LA  - eng
PB  - Wiley
KW  - Consumer behavior
KW  - Packaging
KW  - Snack
KW  - Eye tracking
KW  - Sensory studies
KW  - Attention
KW  - Choice
KW  - Purchase intention
TI  - Displaying ingredients on healthy snack packaging: A study on visual attention, choice, and purchase intention
TY  - journal article
VL  - 39
ER  -