RT Journal Article
T1 Cognitive Operations in eco-friendly car advertising
A1 Cortés de los Ríos, María Enriqueta
A1 Negro Alousque, Isabel
AB This paper presents a corpus-based analysis of printed eco-friendly car advertisements in English in line with the growing consumer interest in environmental issues and the development of green advertising. The aim of the research is threefold: 1) to unveil the content cognitive operations (for the purpose of this research, metonymy, metonymic chain, metaphoric amalgam and metaphor) underlying the ads and their modes of representation; 2) to examine the relationship between (i) these conceptual operations and the environmental claims made by advertisers, and (ii) the environmental claims made by advertisers and the text-image interaction. In this light, the paper yields two major findings: a) the cognitive operations underlying our corpus are usually rendered in the visual and verbal modes; b) the environmental claims underlying the ads correlate with the conceptual content and the text-image interplay. The conscious use of these mechanisms by advertisers can help the manner in which messages are interpreted.
SN 1578-7044
YR 2022
FD 2022
LK https://hdl.handle.net/20.500.14352/94711
UL https://hdl.handle.net/20.500.14352/94711
LA eng
NO Cortés de los Ríos, M. E., & Negro Alousque, I. (2022). Cognitive Operations in Eco-friendly Car Advertising . International Journal of English Studies, 22(1), 81–99. https://doi.org/10.6018/ijes.469131
DS Docta Complutense
RD 7 abr 2025