TY  - JOUR
AU  - Arense Gomez, Alfredo
AU  - Garrido Pintado, Pablo
PY  - 2022
DO  - 10.1080/19376529.2022.2081693
SN  - 1937-6529
UR  - https://hdl.handle.net/20.500.14352/100082
T2  - Journal of Radio & Audio Media
AB  - Kiss FM brought a new programming methodology to the radio sector in Spain. Previously, market research tools were used merely for orientation purposes but from 2002 onward the use of music testing and audience panels began to take on a decisive role....
LA  - eng
PB  - Taylor & Francis Online
KW  - Radio
KW  - Market research
KW  - Radio consultancy
TI  - The Use of Market Research and Radio Consultancy in Spanish Music Radio: The Case of Kiss FM (2002-2010)
TY  - journal article
ER  -