TY  - JOUR
AU  - Tobon, Sandra
AU  - Ruiz Alba, José L.
AU  - García De Madariaga Miranda, Jesús
PY  - 2020
DO  - 10.1016/j.dss.2019.113167
SN  - 0167-9236
UR  - https://hdl.handle.net/20.500.14352/116513
T2  - Decision Support Systems
AB  - Consumption can be more than just a necessity; it can become a leisure activity. With the emergence of e-commerce and social media, products and services are just one click away; a trend that is further driven by gamified systems. This research aims...
LA  - eng
PB  - Elsevier
KW  - Gamification
KW  - Systematic review
KW  - Self-Determination Theory
KW  - Mechanisms
KW  - Elements
KW  - Online consumer decisions
TI  - Gamification and online consumer decisions: Is the game over?
TY  - journal article
VL  - 128
ER  -