TY  - THES
AU  - Sagrado González, Inés
A3  - Flores Vivar, Jesús Miguel
A3  - Población Bernardo, José Ignacio
PY  - 2017
UR  - https://hdl.handle.net/20.500.14352/21926
AB  - Introduction and purpose of the research. One of the deepest changes that have occurred in the world of communication in last decades has been the appearance and consolidation of digital communication and the social media, which has a transverse...
LA  - spa
PB  - Universidad Complutense de Madrid
KW  - Gabinetes de prensa
KW  - Comunicación
KW  - Virtual
KW  - Corporativo
KW  - Sala de Prensa
KW  - Dircom
KW  - Asociación de Directivos de Comunicación
KW  - Internet
KW  - Press-office
KW  - Communication
KW  - Corporate
KW  - Press-Room
TI  - Los gabinetes de prensa de las entidades financieras ante la comunicación virtual
M3  - doctoral thesis
ER  -