TY  - JOUR
AU  - Fernández Lores, Susana
AU  - Crespo-Tejero, Natividad
AU  - Fernández-Hernández, Ruth
PY  - 2022
DO  - 10.1016/j.techfore.2021.121273
SN  - 0040-1625
UR  - https://hdl.handle.net/20.500.14352/112955
T2  - Technological Forecasting and Social Change
AB  - The emergence of new technologies is revolutionizing the way organizations communicate and interact with consumers, and the tourism industry, including museums, is no exception. Thus, the use of digital communication tools has become widespread,...
LA  - eng
PB  - Elsevier
KW  - Digital communication tools
KW  - Museum traffic
KW  - Cultural tourism
KW  - New communication technologies
KW  - fsQCA
TI  - Driving traffic to the museum: The role of the digital communication tools
TY  - journal article
VL  - 174
ER  -