TY  - JOUR
AU  - Galdón Salvador, José
AU  - Marín Díaz, Gabriel
PY  - 2024
DO  - 10.3390/su16020523
SN  - 2071-1050
UR  - https://hdl.handle.net/20.500.14352/105946
T2  - Sustainability
AB  - The importance of corporate reputation is a critical issue for business growth, sustainability, and success, as it represents a key intangible asset for the management of all companies. This business importance has its correlation in the academic and...
LA  - eng
M2  - 523
PB  - MDPI
KW  - Corporate reputation
KW  - Ssustainability
KW  - Fuzzy logic
KW  - Decision-making
KW  - Supplier selection process
TI  - Enhancing business decision making through a new corporate reputation measurement model: practical application in a supplier selection process
TY  - journal article
VL  - 16
ER  -