RT Journal Article T1 Communicating strategically in the face of terrorism: The Spanish government’s response to the 2004 Madrid bombing attacks A1 Canel Crespo, María José AB With the re-emergence of insurgency tied to terrorism, governments need to strategically manage their communications. This paper analyzes the effect of the Spanish government’s messaging in the face of the Madrid bombing of March 11, 2004: unlike what happened with the 9/11 bombings in the USA and the 7/07 London attacks, the Spanish media did not support the government’s framing of the events. Taking framing as a strategic action in a discursive form (Pan & Kosicki, 2003), and in the context of the attribution theory of responsibilities, this research uses the “cascading activation” model (Entman, 2003, 2004) to explore how a framing contest was generated in the press. Analysis of the coverage shows that the intended government frame triggered a battle among the different major newspapers, leading editorials to shift their frame over the four days prior to the national elections. This research analyzes strategic contests in framing processes and contributes insight into the interactions among the different sides (government, parties, media, and citizens) to help bring about an understanding of the rebuttal effect of the government’s intended frame. It also helps to develop an understanding of the role of the media and the influence of citizens’ frames on media content. PB Elsevier SN 0363-8111 YR 2012 FD 2012 LK https://hdl.handle.net/20.500.14352/44999 UL https://hdl.handle.net/20.500.14352/44999 LA spa DS Docta Complutense RD 6 abr 2025