TY  - JOUR
AU  - Fernandez Lores, Susana
AU  - Gavilán Bouzas, Diana
AU  - Avello Iturriagagoitia, María
AU  - Blasco López, María Francisca
PY  - 2016
DO  - http//dx.doi.org/10.1016/j.brq.2015.06.001
SN  - 2340-9436
UR  - https://hdl.handle.net/20.500.14352/24318
T2  - BRQ Business Reserach Quarterly
AB  - In recent years employer branding has become increasingly important as a source of sustainable competitive advantage. Companies are trying to engender affective commitment in the best employees in a global labor market. We develop and validate a...
LA  - eng
M2  - 40
PB  - Elsevier
KW  - Employer branding
KW  - Affective commitment
KW  - Working experience
TI  - Affective commitment to the employer brand: development and validation of a scale
TY  - journal article
VL  - 19
ER  -