TY  - JOUR
AU  - Abril Barrie, María Del Carmen
AU  - Sánchez Herrera, Joaquín
AU  - Recio Naranjo, Teresa
PY  - 2018
DO  - 10.2501/JAR-2017-016
SN  - 0021-8499
UR  - https://hdl.handle.net/20.500.14352/12327
T2  - Journal of Advertising Research
AB  - This study aims to analyze the potential ability of sponsorship to create shareholder wealth on the basis of how the announcement of global sports sponsorships affects sponsoring companies' stock market prices.This study also seeks to illuminate...
LA  - eng
M2  - 297
PB  - The Advertising Research Foundation
KW  - Sponsorship
KW  - Sponsor
KW  - Ambush marketing.
TI  - Does Wall Street love sports sponsorship? Stock market reactions to the announcement of global official sponsorships
TY  - journal article
VL  - 58
ER  -