TY  - JOUR
AU  - Pedreño Santos, Ana
AU  - García De Madariaga Miranda, Jesús
PY  - 2022
DO  - 10.1108/JCOM-09-2021-0104
SN  - 1363-254X
UR  - https://hdl.handle.net/20.500.14352/99428
T2  - Journal of Communication Management
AB  - Purpose – The purpose of this research is to determine the relationship between frequency and recall in radio advertising by studying the main features of reach and frequency.Design/methodology/approach – The authors consider the outcome of a...
LA  - eng
M2  - 18
PB  - Emerald Publishing Limited
KW  - radio
KW  - repetition
KW  - frequency
KW  - recall
KW  - live ad
KW  - endorsement
KW  - sponsorship
KW  - advertising
TI  - Analysis of effective recall in radio adverting
TY  - journal article
VL  - 26
ER  -