TY  - JOUR
AU  - Abril Barrie, María Del Carmen
AU  - Sánchez, Joaquín
PY  - 2016
DO  - 10.1016/j.jretconser.2016.03.010
SN  - 0969-6989
UR  - https://hdl.handle.net/20.500.14352/23604
T2  - Journal of Retailing and Consumer Services
AB  - Using a hazard model specification with two years of consumer panel data, this study simultaneously quantifies the effects of price gaps, non-monetary promotions, and new products on consumer switching from private labels back to manufacturer brands....
LA  - eng
M2  - 109
PB  - Elsevier
KW  - Private labels
KW  - Store brands
KW  - Switching
KW  - Hazard Mode.
TI  - Will they return? Getting private label consumers to come back: Price, promotion, and new product effects
TY  - journal article
VL  - 31
ER  -