TY  - JOUR
AU  - Marín Díaz, Gabriel
AU  - Gómez Medina, Raquel
AU  - Aijón Jiménez, José Alberto
PY  - 2025
DO  - 10.3390/pr13010102
SN  - 2227-9717
UR  - https://hdl.handle.net/20.500.14352/129799
T2  - Processes
AB  - In today’s data-driven business landscape, effective and transparent decision making becomes relevant to maintain a competitive advantage over the competition, especially in customer service in B2B environments. This study presents a methodological...
LA  - eng
M2  - 102
PB  - MDPI
KW  - fuzzy C-means clustering
KW  - explainable AI (XAI)
KW  - SHAP values
KW  - LIME
KW  - customer service
KW  - machine learning (ML)
KW  - RFID
TI  - A methodological framework for business decisions with explainable AI and the analytic hierarchical process
TY  - journal article
VL  - 13
ER  -