TY  - JOUR
AU  - López Díez, Jaime
AU  - Bermejo Berros, Jesús
PY  - 2019
DO  - 10.15581/003.32.37817
UR  - https://hdl.handle.net/20.500.14352/102357
T2  - Communication & Society
AB  - The aim of this experiment is to classify surprises in audiovisual narratives, and to measure the efficacy of surprise in audiovisual stories in terms of liking, long-term recall and comprehension in television commercials. The theoretical analysis...
LA  - eng
M2  - 91
PB  - Universidad de Navarra
KW  - Emotions
KW  - Surprise
KW  - Narrative
KW  - Diegetic
KW  - Audiovisual
TI  - Diegetic and non-diegetic surprises, and their effect on liking, long-term recall and comprehension in narrative television commercials
TY  - journal article
VL  - 32
ER  -