TY  - JOUR
AU  - Recuero Virto, Nuria
AU  - Blasco López, María Francisca
AU  - Mondejar, Juan Antonio
PY  - 2021
DO  - 10.26493/2335-4194.14.101-114
UR  - https://hdl.handle.net/20.500.14352/104126
T2  - Academia Turistica
AB  - Museum managers constantly focus their efforts on gaining economic viability. This has become a key challenge as the offer of ‘experience economy’ attractions is increas- ingly rising and visitors are searching for experiences that are competitive....
LA  - eng
M2  - 101
KW  - Multi-group
KW  - Satisfaction
KW  - Image
KW  - Willingness to pay more
KW  - Word of mouth
TI  - Willingness to Pay More: The Quest for Superstar Museums
TY  - journal article
VL  - 14
ER  -