TY  - JOUR
AU  - Luna García, Álvaro
AU  - Martín Cardaba, Miguel Ángel
AU  - Carrasco Polaino, Rafael
AU  - Villar Cirujano, Ernesto
PY  - 2025
DO  - 10.15581/003.38.1.028
SN  - 0214-0039
UR  - https://hdl.handle.net/20.500.14352/121491
T2  - Communication & Society
AB  - The purpose of this research is to understand how the most sustainable fashion brands, according to five corporate sustainability rankings, use Instagram to disseminate messages related to the field of sustainability, as well as how such...
LA  - eng
M2  - 387
PB  - Universidad de Navarra, Facultad de Comunicación
KW  - Sustainability
KW  - Brand reputation
KW  - Rankings
KW  - Instagram
KW  - Fashion industry
KW  - Social neworks
TI  - Sustainability and fashion brand communication on Instagram: An analysis beyond engagement
TY  - journal article
VL  - 38
ER  -