RT Journal Article
T1 Consumer engagement in e-tourism: micro-panel data models for the case of Spain
A1 Garín Muñoz, Teresa
A1 Pérez Amaral, Teodosio
A1 López Zorzano, Rafael Alberto
AB This article analyzes the consumer’s adoption of the Internet for information or shopping of tourist services. Based on the Surveys on Equipment and Use of Information and Communication Technologies in Households, by the National Statistics Institute of Spain, a micro-panel database (2008–2016) is constructed. Using this database and random effects logistic models, the impact of socioeconomic characteristics on the individual’s adoption of the Internet for tourism purposes is estimated. The results indicate that education, family size, digital skills, income, habitat, and employment situation are all significant for explaining the online booking of transportation or accommodation services; however, gender and age are not significant for the case of transportation. Differences between online buyers of tourism services and individuals who only look for information (bookers vs. lookers) are highlighted. Policy recommendations and business strategies are suggested, either to enhance e-Tourism or to increase the conversion rates of lookers into bookers.
PB Sage
SN 1354-8166
YR 2019
FD 2019-09
LK https://hdl.handle.net/20.500.14352/132596
UL https://hdl.handle.net/20.500.14352/132596
LA eng
NO Garín-Muñoz, T., Pérez-Amaral, T., & López, R. (2020). Consumer engagement in e-Tourism: Micro-panel data models for the case of Spain. Tourism Economics, 26(6), 853-872. https://doi.org/10.1177/1354816619852880
NO Comunidad de Madrid
DS Docta Complutense
RD 22 mar 2026