TY  - JOUR
AU  - Baumert Núñez, Thomas
AU  - Obesso Arias, María de las Mercedes de 
PY  - 2020
DO  - 10.1016/j.jbusres.2020.09.060
SN  - 0148-2963
UR  - https://hdl.handle.net/20.500.14352/125570
T2  - Journal of Business Research
AB  - Consumers’ choices and price-finding decisions are complex processes determined by a series of factors, most of which have been exhaustively studied in the academic and professional literature. However, one factor seems to have passed basically...
LA  - eng
M2  - 241
PB  - Elsevier
KW  - Brand antiquity
KW  - Value perception
KW  - Brand age
KW  - Brand value
TI  - Brand antiquity and value perception: are customers willing to pay higher prices for older brands?
TY  - journal article
VL  - 123
ER  -