RT Journal Article
T1 Archaeological tourism: looking for visitor loyalty drivers
A1 Blasco López, María Francisca
A1 Recuero Virto, Nuria
A1 Aldas Manzano, Joaquín
A1 García De Madariaga Miranda, Jesús
AB Revisit intention has become a focus of attention for archaeological sites management. Identifying visitors’ loyalty drivers to any tourism attraction is crucial but it is even more necessary for these non-renewable resources. This study was designed to analyse the role of service experience, new service bonds and perceived value in visitors’ revisit intention generation process. The main contribution of the research is that perceived value is, for the first time, conceptualised as a dimension that comprehends knowledge value, relational value and perceived relationship investment. Four hundred-seventy visitors to the Pyramids of the Sun and the Moon (Peru) were surveyed. Results indicate that perceived value has the strongest impact on visitors’ loyalty, followed by the indirect effect of new service bonds mediated by perceived value. Moreover, the linkage between new service bonds and perceived value was determined as the most significant of all the relationships analysed.
SN 1743-873X
YR 2020
FD 2020
LK https://hdl.handle.net/20.500.14352/100672
UL https://hdl.handle.net/20.500.14352/100672
LA eng
NO Blasco López MF, Virto NR, Manzano JA, García-Madariaga J. Archaeological tourism: looking for visitor loyalty drivers. Journal of Heritage Tourism. 2020;15(1):60-75.
DS Docta Complutense
RD 11 abr 2025