TY  - JOUR
AU  - Díaz Soloaga, Paloma
AU  - Muñoz Domínguez, Gemma
AU  - Zhou, Jing
PY  - 2023
DO  - 10.1080/20932685.2023.2214164
UR  - https://hdl.handle.net/20.500.14352/128406
T2  - Journal of Global Fashion Marketing
AB  - On this research, we analyze how fashion houses transmit the spirit of the brands, convey the values that constitute their identity and show their heritage through fashion films. High end luxury brands with a long heritage such as Dior and Chanel, use...
LA  - eng
M2  - 429
PB  - Taylor & Francis
KW  - Brand heritage
KW  - Communication
KW  - Digital strategy
KW  - Fashion film
KW  - Luxury brand
TI  - Legacy transmission through fashion films: Visual and narrative brand heritage integration
TY  - journal article
VL  - 14
ER  -