RT Journal Article T1 Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint A1 López, Belén A1 Rángel Pérez, Celia A1 Fernández Sande, Manuel Ángel AB This research aims to analyse whether a sustainable strategy brings efficiency to the luxury sector in the fight against carbon footprint. Such an aim has been approached by establishing a relationship between the actions implemented in the sector, the carbon footprint as measured by the Intergovernmental Panel on Climate Change methodology, and the market share of the main market operators. The results reveal which actions tend to be efficient in terms of carbon footprint fight, which actions do not, and how concentration or dispersion of main operators has impacted the global carbon footprint in the sector. Consequently, this work explores specific actions that luxury companies take to be economically efficient in their business strategy and to protect the environment. Finally, companies must be efficient and sustainable to contribute to the United Nations’ Sustainable Development Goals outlined in the 2030 Agenda. PB Elsevier SN 01482963 YR 2023 FD 2023-01-05 LK https://hdl.handle.net/20.500.14352/73004 UL https://hdl.handle.net/20.500.14352/73004 LA eng NO CRUE-CSIC (Acuerdos Transformativos 2022) DS Docta Complutense RD 8 abr 2025