TY  - JOUR
AU  - Mas, José Manuel
AU  - Arilla, Ramón
AU  - Gómez, Andrés
PY  - 2021
DO  - 10.1080/10496491.2021.1888179
SN  - 1049-6491
UR  - https://hdl.handle.net/20.500.14352/120947
T2  - Journal of Promotion Management
AB  - As Waller and Waller stated, Social Media produces an intense effect on culture-based institutions' practice. Social networks promote the concept of "digital social museum", as one that takes advantage of digital technologies' opportunities to deepen...
LA  - eng
PB  - Taylor and Francis
KW  - Facebook
KW  - Museums
KW  - Promotion
KW  - Social Museums
KW  - COVID-19
TI  - Facebook as a promotional tool for spanish museums 2016–2020 and COVID influence
TY  - journal article
VL  - 27
ER  -