TY  - JOUR
AU  - Ronda, Lorena
AU  - Valor, Carmen
AU  - Abril Barrie, María Del Carmen
PY  - 2018
DO  - 10.1108/JPBM-07-2017-1522
SN  - 1061-0421
UR  - https://hdl.handle.net/20.500.14352/19051
T2  - Journal of Product and Brand Management
AB  - Purpose – The present study aims to propose a novel employee-centric framework for the study of employer brand attractiveness. This framework disentangles the role of employer attributes, employee benefits and employee perceived value in the study of...
LA  - eng
M2  - 573
PB  - Emerald
KW  - Literature review
KW  - Employer brand
KW  - Employee benefits
KW  - Employee attraction
KW  - Employer of choice
KW  - Means-end chain.
TI  - Are they willing to work for you? An employee-centric view to employer brand attractiveness
TY  - journal article
VL  - 27
ER  -