TY  - JOUR
AU  - Méndez Díaz, Mónica
AU  - Martín Duque, Clara
PY  - 2021
DO  - 10.3390/joitmc7030180
UR  - https://hdl.handle.net/20.500.14352/132355
T2  - Journal of Open Innovation: Technology, Market, and Complexity
AB  - Open innovation allows the hotel industry to create platforms and channels for collaboration with its customers, which results in a better understanding of their tastes and demands. In the current environment, which is full of uncertainty, many...
LA  - eng
M2  - 180
PB  - Elsevier
KW  - open innovation in tourism
KW  - satisfaction
KW  - recommendation
KW  - hotel
TI  - Open Innovation through Customer Satisfaction: A Logit Model to Explain Customer Recommendations in the Hotel Sector
TY  - journal article
VL  - 7
ER  -