TY  - CHAP
AU  - Arceo Vacas, Alfredo
AU  - Ordeix, Enric
PY  - 2012
SN  - 1-889754-17-X
UR  - https://hdl.handle.net/20.500.14352/119990
AB  - The Spokespersons, or also called spokesmen. are the embodiment of institutional relations for all types of organizations (public, private, political, etc.). Along these lines, the theory of interpersonal communication is a foundation of public...
LA  - eng
M2  - 262
PB  - International Academy of Business Disciplines
KW  - social identity
KW  - image
KW  - social responsibility
KW  - spokepersons
TI  - The social identity of the spokepersons and the social identity of the organizations: principles, roles and skills
TY  - book part
VL  - 19
ER  -