TY - JOUR AU - Moreno, Caio AU - Carrasco González, Ramón Alberto AU - Herrera-Viedma, Enrique PY - 2019 DO - 10.9781/ijimai.2019.06.003 SN - 1989-1660 UR - https://hdl.handle.net/20.500.14352/114730 T2 - International Journal of Interactive Multimedia and Artificial Intelligence AB - Market-Oriented companies are committed to understanding both the needs of their customers, and the capabilities and plans of their competitors through the processes of acquiring and evaluating market information in a systematic and anticipatory... LA - eng M2 - 7 PB - Universidad Internacional de la Rioja (UNIR) KW - Artificial Intelligence KW - Big Data KW - Cloud Computing KW - Market-oriented Organisations KW - Data Supermarket TI - Data and Artificial Intelligence strategy: a conceptual enterprise Big Data cloud architecture to enable market-oriented organisations TY - journal article VL - 5 ER -