TY - JOUR AU - Obesso Arias, María de las Mercedes de AU - Núñez Canal, Margarita AU - Pérez Rivero, Carlos Alberto AU - Álvarez de Mon, Ignacio PY - 2025 DO - 10.7441/joc.2025.04.13 UR - https://hdl.handle.net/20.500.14352/131317 T2 - Journal of Competitiveness AB - The European Union is promoting digitalization as a means to increase the competitiveness of its economy and improve education systems according to new demands. As a result, universities need to take strategic action to adapt to this new reality. The... LA - eng M2 - 349 PB - Tomas Bata University in Zlín KW - Higher Education KW - AI literacy KW - AI educators’ competence KW - Digital competence TI - University professors’ level of performance in the use of artificial intelligence TY - journal article VL - 17 ER -