TY  - THES
AU  - Solís Baena, Jorge
A3  - Álvarez Ruiz, Antón
PY  - 2016
UR  - https://hdl.handle.net/20.500.14352/27328
AB  - Research performed in this thesis studies the growth and evolution of advertising investment in digital media compared to traditional printed media, in particular daily newspapers. By means of advertising inserts in printed newspaper and online...
LA  - spa
PB  - Universidad Complutense de Madrid
KW  - Periodismo electrónico
KW  - Online journalism
TI  - La evolución de los periódicos digitales frente a los convencionales como soporte publicitario
M3  - doctoral thesis
ER  -