RT Journal Article
T1 “Swipe up to smash the patriarchy”: Instagram feminist activism and the necessity of branding the self
A1 Semenzin, Silvia
AB This article provides an overview of the current status of digital feminism in West- ern societies after the pandemic. With particular attention to its expression in the Italian realm, and by merging auto ethnographical notes with existing theoretical contributions, I argue that the emerging figure of the activist-influencer is increas- ingly embodying the prominent form of digital feminism. Activist influencers be- come the expression of the entanglement between neoliberal feminism and plat- form affordances that encourage self-branding and consumer activities. In so do- ing, digital feminism reinforces a culture of competition, individual empowerment and depoliticisation, which could be detrimental to feminist solidarity and the ur- gency of creating shared political agendas to implement feminist policies and push for structural socio-political changes.
YR 2022
FD 2022
LK https://hdl.handle.net/20.500.14352/203
UL https://hdl.handle.net/20.500.14352/203
LA eng
DS Docta Complutense
RD 5 abr 2025