TY - JOUR AU - Semenzin, Silvia PY - 2022 DO - 10.15167/2279-5057/AG2022.11.21.1990 UR - https://hdl.handle.net/20.500.14352/203 T2 - AG AboutGender AB - This article provides an overview of the current status of digital feminism in West- ern societies after the pandemic. With particular attention to its expression in the Italian realm, and by merging auto ethnographical notes with existing theoretical... LA - eng M2 - 113 KW - digital feminism KW - performative activism KW - post-feminism KW - self-branding KW - Instagram. TI - “Swipe up to smash the patriarchy”: Instagram feminist activism and the necessity of branding the self TY - journal article VL - 11 ER -