TY  - JOUR
AU  - Guerrero Glez-Valerio, Beatriz
AU  - Ramírez Barredo, Belén
PY  - 2025
DO  - 10.62161/revvisual.v17.5875
UR  - https://hdl.handle.net/20.500.14352/129715
T2  - Visual Review
AB  - Live streaming commerce links digital marketing with real-time social interaction, offering a personalised and engaging shopping experience. This model has been successful in China, becoming one of the fastest-growing sales channels. The launch of...
AB  - El live streaming commerce vincula el marketing digital con la interacción social  en  tiempo  real,  ofreciendo  una  experiencia  de  compra  cercana  y  atractiva. Este modelo ha triunfado en China, convirtiéndose en uno de los canales de venta con...
LA  - eng
M2  - 173
PB  - VisualCOM Scientific Publications
KW  - Live streaming, Strategic marketing, Social experience, Live shopping, influencer
KW  - Live streaming, Marketing estratégico, Experiencia social, Liveshopping, Prescriptor
TI  - Marketing, Narrative and Brand Strategy in Real Time. The Case of #zarastreaming
TY  - journal article
VL  - 17
ER  -