TY - THES AU - Gutiérrez Martínez, Begoña A3 - González Requena, Jesús PY - 2018 UR - https://hdl.handle.net/20.500.14352/15935 AB - En esta tesis doctoral realizamos un análisis textual de Mad Men (Matthew Weiner, 2007-2015, AMC), una serie televisiva que se centra en el universo publicitario de la década de 1960 en Nueva York. Nuestro objetivo principal es averiguar qué... AB - In this Ph.D. thesis I undertake a textual analysis of Mad Men (Matthew Weiner, 2007-2015, AMC), a TV series focused in New York‟s advertising world during the 1960s. The main goal is to find out which dialectics of sexual difference are established... LA - spa PB - Universidad Complutense de Madrid KW - Comunicación audiovisual KW - Audio-visual communication TI - Dialécticas de la diferencia sexual en "Mad men" M3 - doctoral thesis ER -