TY  - THES
AU  - de Carlos, Laura
A3  - Marín Arrese, Juana
PY  - 2011
UR  - https://hdl.handle.net/20.500.14352/46641
AB  - The aim of this dissertation is to examine the multimodal strategies and cultural features used in English, Spanish, French and Japanese adverts of perfumes and watches for men and women in order to determine whether advertising is more influenced by...
LA  - eng
KW  - Metapho
KW  - Advertising
KW  - Blending
KW  - Gender issues
KW  - Languages
TI  - Metaphors, blends and cultural associations in advertising: A four-language comparison of cultural and gender issues
M3  - master thesis
ER  -