RT Journal Article T1 Creating awareness on bullying and cyberbullying among young people: Validating the effectiveness and design of the serious game Conectado A1 Calvo Morata, Antonio A1 Alonso Fernández, Cristina A1 Freire Morán, Manuel A1 Martínez Ortiz, Iván A1 Fernández Manjón, Baltasar AB Serious games have proven to be educational tools with numerous positive effects, capable of promoting learning, changing behavior, or improving training and skills development, among other effects. Serious games can also be applied to address and prevent social problems. This study describes the experiments and analyses we have carried out to test the effectiveness of Conectado, a serious game created to prevent bullying and cyberbullying in schools by increasing awareness of the problem in players. We have used the results from these experiments to answer different research questions regarding the game’s acceptance and effectiveness, validating several characteristics of the game design. We have also studied the influence of players’ characteristics on the effect of the game, as well as the relationship between the in-game behaviors of players and their degree of awareness. We have verified a positive effect of the game in terms of an increase of awareness regarding bullying and cyberbullying for all target users, and have provided further insight into how this increase is related to different players’ characteristics and behaviors. SN 0736-5853 YR 2021 FD 2021-07 LK https://hdl.handle.net/20.500.14352/99600 UL https://hdl.handle.net/20.500.14352/99600 LA eng DS Docta Complutense RD 17 abr 2025