TY  - THES
AU  - Krause Llorente, Paul
A3  - Villanueva García, Enrique
PY  - 2024
UR  - https://hdl.handle.net/20.500.14352/101806
AB  - The aim of this study is to provide a strategic overview of the electric vehicle industry, identifying strategic measures that could enable European automakers, specifically Volkswagen, BMW, and Stellantis, to maintain their leadership within the...
LA  - eng
KW  - OEMS
KW  - EVS
KW  - Strategy
KW  - Car manufacturer
KW  - Volkswagen
KW  - BMW
KW  - STELLANTIS
KW  - TESLA
KW  - BYD
KW  - Electric vehicles
KW  - China
KW  - Europe
TI  - Strategic analysis of European OEMS and the shift to Electric Vehicles
M3  - bachelor thesis
ER  -