TY  - JOUR
AU  - Gutiérrez Broncano, Santiago
AU  - Linuesa Langreo, Jorge
AU  - Rubio Andrés, María De Las Mercedes
AU  - Sastre Castillo, Miguel Ángel
PY  - 2024
DO  - 10.1108/EJIM-07-2023-0566
UR  - https://hdl.handle.net/20.500.14352/102676
T2  - European Journal of Innovation Management
AB  - Purpose – This article focusses on the hybrid strategy, a simultaneous combination of cost leadership and differentiation strategy. The study aims to examine the impact of hybrid strategy on firm performance through its anticipated positive effects on...
LA  - eng
M2  - 1
PB  - Emerald Publishing Limited
KW  - Performance
KW  - Product innovation
KW  - Process innovation
KW  - Hybrid strategy
KW  - Small to medium-sised enterprises
TI  - Can hybrid strategy improve SME performance? The role of innovation and adaptive capacity
TY  - journal article
ER  -